The Advocate: Would you carpool? State, regional planners unveil push to ease gridlock ahead of major I-10 work


State and regional planning officials unveiled a new push Tuesday to get commuters to try carpooling, transit and other alternative means of getting back and forth to work as major I-10 upgrades loom.

Concerned that Baton Rouge’s notorious gridlock will be that much worse during the construction, planning officials have launched a $1.5 million they dubbed Commuter Krewe of Louisiana to encourage drivers to consider ride sharing and other alternatives.

The three-year program will replace the former Geaux Ride car-pool program with better funding, a new, social media-style car-pool and transit matching software and an improved push to get major employers in the region to participate, officials said.

The effort faces an uphill battle as residents of the Baton Rouge area remain wedded to their cars. Census estimates from 2016 show that between 82 percent and 84 percent of commuters ride alone to work each day in East Baton Rouge, Ascension and Livingston parishes. 

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